Our socks are mindfully designed to keep your surf vibe with you at all times.

ocean support

10% of our profit goes to NGOs supporting the ocean we love and surf. Together, we strive to protect and preserve its beauty.

zero plastic packaging

We are proud to use zero plastic packaging, reducing waste and our impact on the environment.

beautiful and highest quality products you will love

Carefully designed and produced with antibacterial properties, ensuring that our products are both functional and hygienic.

certified quality

Our products meet the highest quality standards and are tested and certified1 for the absence of harmful substances, ensuring your well-being.

ethical production in Europe

We produce our items ethically in Europe, upholding fair labor practices and supporting local communities.

Our story


Our journey began with a simple idea: to create products that capture the essence of the surf community and keep surf memories alive. And what better way to do that than with socks? Everyone likes socks, right?

But it doesn’t stop there. Through our products and initiatives, we aim to contribute to a more sustainable future. by minimising our impact on the environment and by supporting local NGOs protecting our oceans we love and surf.

Designed in the vibrant island of Fuerteventura, in the Canaries

What Do We Care About?

At In Waves, we are deeply committed to what matters most: the ocean, quality, ethics, and our customers well-being. With us, you they feel good about their purchase and join us in making a positive impact on the world we cherish.

Let’s help nature together, one wave at a time.

Our design

In Waves socks are designed to bring a touch of coastal charm wherever you go. Inspired by the laid-back surf and skateboarding culture of the 70s, our designs are timeless. We carefully select high-quality materials with antibacterial properties, ensuring that our products are both functional and hygienic.
Designed for your extra comfort, the sole, toe and heel are double reinforced for a cushioned, comfortable ride and high performance in your active lifestyle.
A new approach to the classic ribbed mid-rise sock.

Production

The socks are produced in Poland, both the yarn and the final products, in an ethical and sustainable manner. The yarns have quality certifications and a confirmed absence of harmful substances. In the production process, we have eliminated the use of plastic. The socks are delivered in recyclable cardboard packaging, paired together using a cardboard wrap, without the use of plastic tape or staples.
We also pay careful attention to how our socks are sold, both online and through our retail partners.
We firmly believe in a zero plastic policy. Every small step we can take matters!

Charity

We donate 10% of our profit on each sale to local charities that protect the environment.

Currently we support:

cleanoceanproject.org

healthyseas.org

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Price transparency

26%

Product making
Materials, knitting, finishing and quality control.
This part covers the physical creation of each pair and ensures comfort, durability and responsible production.

22%

Sales & visibility
Online platforms, retail partnerships, marketing and communication.
This allows In Waves to be visible, accessible and present both online and offline.

28%

Logistics & operations
Storage, packing, shipping, payment systems and day-to-day operations that keep the brand running smoothly.

24%

Brand growth, profit & giving back
A part of the price supports the future of the brand.

Every year, 10% of our profit is donated to non-profit initiatives.

Have any questions?
Want to collab?
Contact us!

contact@inwavesbrand.com

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